Google advertising can help your business attract more customers by improving search visibility of your brand on Google search engines.
Depending on the objectives of your digital marketing, there are a number of search engine marketing services that offer unique advantages to your business.
What are you looking to achieve with Google advertising for your business?
Pay-per-click (PPC) advertising is a simple, cost-effective digital marketing strategy that positions your business at the top of Google search result pages and in prominent social media networks.
With expert PPC campaign management services, your paid ads will be the first thing curious online shoppers see when they’re searching for products or services similar to yours.
With attention spans becoming more limited online, the value of your digital marketing efforts will be determined in seconds, so you need to make them count.
Google display ads maximize those precious seconds of attention through a combination of text, images, or video. Display ads are strategically positioned on sites your target customers regularly visit, keeping your brand top of mind while they’re consuming content throughout the web.
An online buyer’s journey is rarely linear, filled with distractions and things to click along the way.
Just think about your own search behaviors – chances are you bounce between websites as you debate an online purchase. Keeping consumers on target to buy your products or services as they make their way through the buyer’s journey is an online marketing puzzle solved by retargeting ads.
The most effective way to complete that conversion or sale is through Eden’s retargeting services, doubling down on your pay per click management and display advertising services to ensure no web traffic goes astray. They’re already familiar with your brand, so the hard part is done – retargeting will convert that potential into profit!